February 19th is Skateshop Day as every day. We wan't to say THANK YOU to all customers whos supported us over the last years. Without you we wouldn't exist! Much Love from the Concretewave Skateshop Cologne Crew!
You should care because a world without skate shops is not an option.
You should care about skate shops because skate shops care about you.
Big respect to the guys behind skateshopday.com for the great support!
“There are two things in this world that I owe a lot to, Music and Skateboarding. These kindred spirits have shaped who I am, and I have dedicated the last 25 years making physical records for mom and pop indie record stores to sell and earn their modest living. I’m creating this program to celebrate the real influencers who are pillars in their community and have helped raise thousands of kids like myself. Skateboarding was the first thing that taught me about self-confidence and hard work. Like most folks in the skate industry, I would spend my days at my local skate shop when I was 10 years old watching Bones Brigade videos and not going home until I learned and stuck those tricks is just saw. I was never a team sports dude and skateboarding taught me that I can do something if I kept at it, and it was the ‘me vs. me’ attitude that really resonated. That independence is something that prepared me for my career in music. The record business has changed a ton since I started with vinyl lp sales and manufacturing slowing down dramatically. That leads to these pillars in our communities closing because they don’t have the goods they need to stay in business. The indie industry, along with the majors all rallied together to create Record Store Day to celebrate these small businesses and give them exclusive content. I want to apply this to Skate Shops. There has never really been a day that celebrates these unique shops, the folks who grind every day to give kids a cultural hub that is not the fucking internet. Although I’m not skateboarding much or in the industry, it is still part of the fabric that made me who I am today. My worlds collided one time when I was wearing a t-shirt from a shop in Liverpool that I sold music to that named their shop after a song we put out by the homie Madlib and The Lootpack called Lost Art. I was in Lord Windsor Coffee Shop and Geoff Rowley, who I knew who he was but didn’t know personally walked up to me and said “where did you get that shirt” I told him that I sell music to the shop in Liverpool and he said “that’s my hometown shop, they were my first sponsor” How many kids did that skate shop turn on to the music I was fighting for? This program is all about the real fucking influencers, the guy who asked me if I have heard of Freestyle Fellowship when buying a Pharcyde record in 1992. The dude who showed me the photos of Neil Blender at Sadlands doing a boneless off the rock, not the person with 10,000,000 followers on Instagram with a skateboard or who calls vinyl records 'vinyls'! Let’s celebrate small business and give them something to stay afloat. I’m asking everyone to come together on February 19th every year and provide these shops with something exclusive to help with their bottom line for the year. If the record industry and can do it, stores can make more on RSD in a day then they do in 5 months, so can the skateboarding industry. None of us would be anything without the local shops who have molded us into the people we are.” – Scotty Coats, cofounder of Skate Shop Day & Senior Vinyl Marketing Manager @ Capitol Records.
What is Skate Shop Day?
Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skateshops every day but we celebrate them on February 19th.
Who is behind
Skate Shop Day?
Two old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called Pro Skateshop) in Howell, NJ. (Read Scotty’s story HERE.) Scotty Coats pursued a life dedicated to music while Chris Nieratko dedicated his to skateboarding, ultimately opening NJ Skateshop in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski.
The most beautiful part is there is a collective of skate shop owners from all over the world that help steer Skate Shop Day so that it can be as impactful and inspiring as possible.
Where is Skate Shop Day heading?
In 2020, Skate Shop Day was born. In 2021, SSD started to take shape thanks to our friends at Deluxe, who created a Real Skateboard and Spitfire Wheel with Sasha Barr’s SUPPORT art for domestic U.S. shop. In 2022, DLX offered to utilize their Sketchy Skateshop Appreciation Program as a Skateshop Day initiative, in turn creating our first truly global moment. Esteemed artist, Todd Francis, created hundreds of original individual shop graphics as well as one unifying rendition of the SUPPORT graphic for shops around the world.
In the years to come we envision the greatest brands in skateboarding making exclusive product for skaters that can only be found in core skate shops on Skate Shop Day to drive people into shops everywhere.
Why February 19th?
Most of the world outside of California has actual winters and February is historically one of the deadest months for many of the skate shops that battle snowy weather. Skaters and skate shops are always looking for a reason to come together. We wanted to create a reason for skaters to hit the shops in the dead of winter and President’s Day never made sense for skaters or skate shops to celebrate. So we started our own thing. Christmas 2 we like to call it. Or Skate Christmas. Or simply Skateshop Shop Day.
How do I celebrate Skate Shop Day if I don’t have a skate shop near me?
It’s a wonderful time to be alive! The beauty of the now is we all have a skate shop in our pocket. Don’t have a shop near you? Go to the website of any skater-owned and operated skate shop on the planet and order a shop shirt and/or hat.
Why should I care about Skate Shop Day?
The beauty in picking up a useless wooden toy is that you become indoctrinated into something special, something unlike anything else. You start skating and you instantly have people. You can board a plane with nothing but your skateboard and find the skate shop in whatever town you land in and instantly you will find love. Chances are you’ll have a place to crash and a couch to rest on before night fall. That is not to be taken for granted. There are so many people who live and die alone. If you roll, you will never be alone. You belong to a global community, a secret society and meetings of the highest order always, ALWAYS go down at the skate shop.
All images and some text via: skateshopday.com