Powell & Peralta Vallely Elephant sticker

Powell & Peralta Vallely Sticker

Powell & Peralta is an American skateboard company founded by George Powell and Stacy Peralta in 1978. The company became well-known in the 80s as skateboarding was slowly establishing itself as a sport. Powell & Peralta created the Bones Brigade, a team that brought together all the top riders of that time.

Background

• George Powell studied engineering at Stanford University and started producing skateboards in 1957.
• In 1974, Powell's son asked for a skateboard, which reignited Powell's interest in skateboarding.
• Powell began producing his own boards and wheels using urethane for improved performance.

Founding of Powell Peralta

• In 1978, George and Stacy Peralta decided to establish Powell Peralta, with Peralta focusing on team building and marketing.
• They created the Bones Brigade, known for its unique skeleton designs by Vernon Courtland Johnson.

Videos

• Powell Peralta started producing influential skateboard videos such as "The Search for Animal Chin" (1987) and "Ban This" (1989).

Decline and Evolution of Powell Corporation

• In the late 80s, smaller skater-led brands like World Industries emerged, impacting larger companies like Powell Peralta.
• Stacy Peralta left in 1991, leading to the renaming of the company to Powell Corporation.

Reunion

• In recent years, Powell Classic has relaunched successful boards from the past under the name Powell-Peralta.
• The current team includes riders like Steve Caballero and Jordan Hoffart.

Cultural References

• Powell-Peralta Skateboards appeared in films like "Encino Man" (1992) and "Gleaming the Cube" (1989).